
NRF survey · Sep 22, 2026
The three costumes pets wear most this year
In the National Retail Federation's 2026 Halloween survey, the most popular pet costumes are a pumpkin (11.6%), a hot dog (5.9%) and a ghost (2.8%), with $0.92 billion going to pet costumes overall. All three are here, plus a witch and a vampire, from the same photo.

















